1. Search Engine Optimization: Become an expert in your field, add lots of good content to your site, blog, Twitter, make speeches, write a book. Monitor your website traffic with Google Analytics and Google Webmaster Tools and tweak your site based on what you learn. Consider registering a domain name that has your keywords in it, if available.
2. Search Engine Optimization and Google Adwords: Do all of the above and then buy your keywords and phrases from Google Adwords. You can offer to pay x cents per click (ppc) for your search phrase, you may have to outbid other sellers to get your listing up higher on the search results list. You can cap your cost with your budget. This should be done after number 1 is completed.
From Wikipedia
On May 24, 2007, Facebook launched the Facebook Platform, which provides a framework for developers to create applications that interact with core Facebook features. Even games such as chess and Scrabble are available. As of December 5, 2007, there are more than 10,000 applications.
Third-party websites such as Adonomics, which provides application metrics, and blogs such as AppRate, Inside Facebook and Face Reviews have sprung up in response to the clamor for Facebook applications.
On July 4, 2007, Altura Ventures announced the “Altura 1 Facebook Investment Fund,” becoming the world’s first Facebook-only venture capital firm.
On August 29, 2007, Facebook changed the way in which the popularity of applications is measured, in order to give more attention to the more engaging applications, following criticism that ranking applications only by the number of users was giving an advantage to the highly viral, yet useless applications. Tech blog Valleywag has criticized Facebook Applications, labeling them a “cornucopia of uselessness.” Others have called for limiting third-party applications so the Facebook “user experience” is not degraded.
Primarily attempting to create viral applications is a method that has certainly been employed by numerous Facebook application developers. Stanford University even offered a class in the Fall of 2007, entitled, Computer Science (CS) 377W: “Create Engaging Web Applications Using Metrics and Learning on Facebook”. Numerous applications created by the class were highly successful, and ranked amongst the top Facebook applications, with some achieving over 3.5 million users in a month.
