by Ron Foreman

Page Impressions
A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions.

Clicks
In AdSense publisher reports, a click corresponds to a user’s click on any ad on a publisher’s page. The Click column may also include clicks that are deemed to be invalid, and for which no earnings are generated. Clicks on PSAs are not included in publisher reports.

Page CTR (Click Through Rate)
In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you’re viewing.

Page eCPM (Cost per thousand impressions)
Cost per 1000 impressions. From a publisher’s perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.

Comments

There are 3 comments for this post.

  1. londonsslovejob on August 18, 2009 12:04 am

    How to Choose a Faxing Product
    How to Decide Whether to Buy a Franchise
    How to Communicate in a Business Crisis

    How to Insure a Home-Based Business
    1. Determine what additional insurance coverage you will need to insure your home-based business.

    2. Check out insurance programs available through self-employment organisations or the local Chamber of Commerce.

    3. Contact the insurance company that provides your home owner’s or rental policy insurance to determine the riders and additions you need to insure your home-office property.

    4. Investigate business interruption insurance, which reimburses you if you are suddenly unable to conduct your business.

    5. Conduct a daily backup of computer data and transfer information to a safe place.

    All it and is much another you can find out on a site
    http://napkins.v3host.be

  2. Debt Settlement Program on August 19, 2009 8:49 pm

    charming post. simply one unimportant where I bicker with it. I am emailing you in detail.

  3. Emethyingethy on August 23, 2009 3:08 pm

    Hi everybody,

    I’m happy to describe at this page http://www.theinvestblog.com an interesting
    type of earning. Can you imagine that one
    can earn up to 3% a day through investments without limitations in without sum limits?
    I mean that even having US$1.000,00 one can earn the same amount in a monthly!

    If anyone gets interested welcome to visit my web site http://www.theinvestblog.com.

Write a Comment

Let me know what you think?

Security Code: